A lot of people think that they have the website and now they will get huge business. But this is not the reality, after getting website done for your business. You need to focus on its digital marketing. The very first thing comes in digital marketing is search engine marketing. It helps your website to be seen in search engine results. Which directly bring traffic, leads, and convert it into business or sell, whatever is your ultimate goal. Now you must be thinking what is SEO, can I get an SEO checklist to go through. I have answers to both the questions. But before that, you should know some interesting facts which will help you understand everything with a better perspective.
Why do you need SEO to be done on your website?
- 92% of people use search engines to find information
- 90% of the market dominated by Google search
- 95% of searchers only look at the first page of Google
- 85% of people view highly ranked sites as more authentic and trustworthy
- 57% of people would not recommend a business with a poorly designed mobile website
- 46% of all Google searches are local
- 58% of searches come from mobile
What is SEO?
Search engine optimization is a process to increase the traffic on the website by applying various tactics to make website results in search engine search results. In simple words, it helps you to bring users on your website who, you need as readers, subscribers, buyers, or similar purposes.
SEO majorly divided into four types- On-page SEO, Off-page SEO, Technical SEO, and Local SEO. Al these types help to bring organic traffic. However, there is one more type which is advertisement which brings non-organic traffic. In this method, we need to create ads on various search engines.
On-Page SEO Checklist
On-page SEO is a process of making website pages suitable to be ranked by search engines. In this process, content is optimized.
- Keyword Research
- Title Optimization
- URL Optimization
- Meta Description
- Keywords and Semantically Related Words
- H1 to H3 Heading Optimization
- Video Content Optimization
- Images Optimization
- Content length Optimization
- Internal Linking
- Social Sharing Buttons
- Duplicate Content
Off-Page SEO Checklist
Off-page SEO is a process to get links in and out of the website pages to increase the ranking in search engines. This process focuses more on increasing domain authority.
- Link Building
- Brand Building
- Content Marketing
- Digital PR
- Social Media
- Influencer Marketing
- Guest Posting
- Content Syndication
Technical SEO Checklist
In technical SEO, the website is optimized to be technically sound to meet search engine standards.
- Setup Analytics
- Page Loading Speed
- Create Sitemap
- Create Robots.txt
- Fix Broken Links
- Fix Mixed Content
- SEO-Friendly URL Structure
- Structured Data
- 302 Redirects
- 404 Page
Local SEO Checklist
Local SEO is a process of making website content like their products and services easily searchable in local search by prospects and customers.
- Google Business Listing
- Business Directory
More reading to help yourself
Please let me know in the below comment section if you want to know more about SEO or you want to share your success story after applying this SEO Checklist. Also, stay connected for more resources as well as more SEO tips. And if you are looking for an SEO Expert then I am just a click away 🙂