Product leader with 5 years shipping B2B/B2C products across SaaS, AI and eCommerce. I specialize in product strategy, outcome-driven roadmaps, and growth loops that compound. I work at the intersection of UX, data, and GTM — aligning teams on customer outcomes, not features. Consulting • Fractional PM • Workshops
Problem → Approach → Outcome with metrics
Problem: Low activation and long time-to-value for new users.
Approach: Mapped first-run friction, prototyped conversational walkthroughs in Figma, tested 4 scripts, shipped iterative GA.
Outcome: +32% activation, -41% TTV, +9 NPS for new users.
Problem: Validate core value prop and close first 10 lighthouse customers.
Approach: Lean discovery, concierge MVP, pricing tests, then automate workflows.
Outcome: $180k pipeline, 500 early users, 3 paid pilots.
Problem: Improve monetization while protecting engagement.
Approach: Tiered paywall experiments, value metrics, annual plans.
Outcome: +14% free→paid, +11% ARPU, neutral retention.
What colleagues and clients say
$250
Defining a clear vision and roadmap that aligns your AI capabilities with market needs and revenue goals.
$500
Audit scope, risks, and sequencing. Get a pragmatic feature cut and a shipping plan.
$750
Lightweight operating system: Jira/Notion setup, rituals, dashboards, and OKR alignment.
Defining a clear vision and roadmap that aligns your AI capabilities with market needs and revenue goals.
Rapidly prototype and test AI concepts to validate assumptions and de-risk investment before you build.
Lightweight operating system: Jira/Notion setup, rituals, dashboards, and OKR alignment.
Translating strategy into an actionable backlog, prioritizing features that deliver the most user and business value.
Implementing the right metrics (KPIs, OKRs) to measure product success, iterate effectively, and drive user growth post-launch.
Get dedicated, C-suite level product expertise without the full-time executive cost. So you can navigate complex challenges and accelerate growth.
Pick a package or book a custom engagement
$250
60-min deep dive on your product vision, metrics, and priorities. Leave with a 30-60-90 plan.
$500
Audit scope, risks, and sequencing. Get a pragmatic feature cut and a shipping plan.
$750
Lightweight operating system: Jira/Notion setup, rituals, dashboards, and OKR alignment.
Thoughts on product strategy, roadmaps, and AI